| 活动 | 花费 | 销售 | 订单 | ACOS | CPC | 点击 | 当前广告位加价 |
|---|---|---|---|---|---|---|---|
| starlink mini 12v-广泛匹配 | $455.28 | $985.71 | 30 | 46.2% | $3.83 | 119 | SITE_AMAZON_BUSINESS +30% / TOP_OF_SEARCH +50% |
| 车充 新 2- 5/19/2026 13:42:30.598 | $309.83 | $709.79 | 19 | 43.7% | $2.82 | 110 | REST_OF_SEARCH +20% / TOP_OF_SEARCH +100% |
| 车充-广泛集合 | $296.50 | $445.86 | 14 | 66.5% | $2.72 | 109 | REST_OF_SEARCH +50% / TOP_OF_SEARCH +70% |
| 车充 rv accessories - 8/6/2026 09:00:38.330 | $107.41 | $57.99 | 2 | 185.2% | $2.07 | 52 | 无加价 |
| 自动 升压- 8/20/2026 15:19:03.764 | $85.08 | $33.99 | 1 | 250.3% | $2.93 | 29 | TOP_OF_SEARCH +500% |
| 车充 广泛2 - 5/29/2026 16:53:58.588 | $68.17 | $117.96 | 4 | 57.8% | $2.27 | 30 | REST_OF_SEARCH +150% / TOP_OF_SEARCH +400% |
| starlink mini cigarette lighter - 广泛 | $45.00 | $111.96 | 3 | 40.2% | $3.46 | 13 | REST_OF_SEARCH +100% / TOP_OF_SEARCH +200% |
| starlink mini - 5/11/2026 10:02:27.653 | $20.74 | $0.00 | 0 | ∞ | $1.89 | 11 | REST_OF_SEARCH +10% |
| starlink mini car adapter-广泛 | $17.11 | $27.99 | 1 | 61.1% | $2.85 | 6 | REST_OF_SEARCH +50% / SITE_AMAZON_BUSINESS +20% / TOP_OF_SEARCH +200% |
| 自动-车充 | $12.95 | $0.00 | 0 | ∞ | $0.92 | 14 | 无加价 |
| starlink mini car adapter- 精准- 2/2/2026 00:0 | $3.66 | $0.00 | 0 | ∞ | $1.83 | 2 | REST_OF_SEARCH +50% / TOP_OF_SEARCH +70% |
| 0210-精准 | $3.30 | $0.00 | 0 | ∞ | $3.30 | 1 | TOP_OF_SEARCH +450% |
| 车充 新 - 4/29/2026 17:11:30.593 | $0.00 | $0.00 | 0 | ∞ | $0.00 | 0 | TOP_OF_SEARCH +150% |
| 关键词 | 活动 | 匹配 | 现出价 | 花费 | 销售 | 订单 | ACOS | 建议 |
|---|---|---|---|---|---|---|---|---|
| starlink mini 12v | starlink mini 12v-广泛 | - | - | $455.28 | $985.71 | 30 | 46.2% | 微降 |
| rv accessories | 车充 rv accessories - | EXACT | $1.3 | $107.41 | $57.99 | 2 | 185.2% | 降50% → $0.65 |
| starlink mini car adapter | 车充 新 2- 5/19/2026 13 | EXACT | $1.92 | $106.87 | $247.93 | 8 | 43.1% | 微降 → $0.96 |
| loose-match | 自动 升压- 8/20/2026 15: | - | - | $76.36 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| starlink mini charger | 车充-广泛集合 | BROAD | $2.0 | $65.75 | $125.96 | 4 | 52.2% | 微降 → $1.0 |
| starlink mini cigarette lighter | starlink mini cigare | - | - | $45.00 | $111.96 | 3 | 40.2% | 微降 |
| starlink mini power supply | 车充-广泛集合 | BROAD | $2.0 | $43.00 | $67.98 | 2 | 63.3% | 降50% → $1.0 |
| starlink mini power cable | 车充 新 2- 5/19/2026 13 | EXACT | $1.84 | $36.70 | $87.97 | 3 | 41.7% | 微降 → $0.92 |
| starlink mini cable adapter | 车充-广泛集合 | BROAD | $2.0 | $36.40 | $57.98 | 2 | 62.8% | 降50% → $1.0 |
| starlink mini 12v | 车充 新 2- 5/19/2026 13 | EXACT | $1.49 | $35.07 | $101.97 | 2 | 34.4% | 加价 → $0.74 |
| starlink mini power cord | 车充-广泛集合 | BROAD | $2.0 | $32.14 | $63.98 | 2 | 50.2% | 微降 → $1.0 |
| starlink accessories | 车充 广泛2 - 5/29/2026 1 | BROAD | $0.52 | $31.08 | $57.98 | 2 | 53.6% | 微降 → $0.26 |
| starlink mini dc power cable | 车充-广泛集合 | BROAD | $2.0 | $22.40 | $27.99 | 1 | 80.0% | 降50% → $1.0 |
| starlink mini 12v adapter | 车充 新 2- 5/19/2026 13 | EXACT | $1.97 | $22.10 | $67.98 | 2 | 32.5% | 加价 → $0.98 |
| starlink mini | starlink mini - 5/11 | - | - | $20.74 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| starlink mini accessories | 车充 新 2- 5/19/2026 13 | EXACT | $1.65 | $19.82 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| starlink mini car | 车充-广泛集合 | BROAD | $1.4 | $18.90 | $33.99 | 1 | 55.6% | 微降 → $0.7 |
| starlink mini 12 volt adapter | 车充 新 2- 5/19/2026 13 | EXACT | $1.96 | $18.67 | $33.99 | 1 | 54.9% | 微降 → $0.98 |
| starlink mini car adapter | starlink mini car ad | - | - | $17.11 | $27.99 | 1 | 61.1% | 降50% |
| starlink mini charger for car | 车充-广泛集合 | BROAD | $1.6 | $15.00 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| starlink cigarette lighter adapter | 车充 新 2- 5/19/2026 13 | EXACT | $1.83 | $14.08 | $169.95 | 3 | 8.3% | 加价 → $0.92 |
| starlink mini car cable | 车充 新 2- 5/19/2026 13 | EXACT | $1.52 | $12.24 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| starlink mini wire | 车充-广泛集合 | BROAD | $1.8 | $11.76 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| starlink car adapter | 车充 新 2- 5/19/2026 13 | EXACT | $1.7 | $10.96 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| starlink mini dc power cable | 车充 新 2- 5/19/2026 13 | EXACT | $1.79 | $10.41 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| starlink mini 12v | 车充-广泛集合 | BROAD | $1.65 | $9.88 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| starlink mini cigarette lighter adapter | 车充-广泛集合 | BROAD | $1.8 | $9.70 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| adapter to 12v starlink mini | 车充-广泛集合 | BROAD | $2.0 | $9.39 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| loose-match | 自动-车充 | - | - | $8.95 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| starlink car charger | 车充 新 2- 5/19/2026 13 | EXACT | $1.56 | $8.73 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| close-match | 自动 升压- 8/20/2026 15: | - | - | $8.72 | $33.99 | 1 | 25.7% | 可加价 |
| starlink mini cable | 车充 广泛2 - 5/29/2026 1 | BROAD | $0.52 | $7.80 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| starlink car charger | 车充-广泛集合 | BROAD | $1.4 | $6.86 | $33.99 | 1 | 20.2% | 加价 → $0.7 |
| starlink mini cigarette lighter adapter | 车充 新 2- 5/19/2026 13 | EXACT | $1.97 | $6.39 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| for starlink mini power cable | 车充-广泛集合 | BROAD | $1.4 | $6.27 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| starlink mini car charger | 车充 广泛2 - 5/29/2026 1 | BROAD | $0.52 | $5.20 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| starlink mini power cable | 车充 广泛2 - 5/29/2026 1 | BROAD | $0.52 | $5.20 | $29.99 | 1 | 17.3% | 加价 → $0.26 |
| starlink battery | 车充 广泛2 - 5/29/2026 1 | BROAD | $0.52 | $5.20 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| starlink rv | 车充 广泛2 - 5/29/2026 1 | BROAD | $0.52 | $4.59 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| starlink mini cigarette power cable | 车充 新 2- 5/19/2026 13 | EXACT | $1.64 | $4.10 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| starlink mini dual usb car charger | 车充-广泛集合 | BROAD | $1.65 | $4.00 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| starlink mini power | 车充 广泛2 - 5/29/2026 1 | BROAD | $0.52 | $3.90 | $0.00 | 0 | ∞ | 暂停 或 出价-50% |
| 搜索词 | 花费 | 销售 | 订单 | ACOS |
|---|---|---|---|---|
| starlink mini 12v power supply | $34.58 | $117.96 | 4 | 29.3% |
| starlink mini 12v adapter | $25.42 | $89.97 | 3 | 28.3% |
| starlink cigarette lighter adapter | $13.94 | $135.96 | 2 | 10.3% |
| starlink mini car adapter long cable | $6.60 | $55.99 | 2 | 11.8% |
| starlink mini 12v power cable 10 feet | $4.24 | $57.98 | 2 | 7.3% |
| starlink car charger | $16.37 | $55.98 | 1 | 29.2% |
| starlink mini power cord | $10.50 | $33.99 | 1 | 30.9% |
| starlink mini 12 volt power supply | $10.35 | $48.00 | 1 | 21.6% |
| starlink mini 12v cigarette lighter adapter | $10.30 | $67.98 | 1 | 15.2% |
| starlink mini 12v car adapter | $9.00 | $27.99 | 1 | 32.2% |
| starlink mini power cable for car | $8.44 | $27.99 | 1 | 30.2% |
| starlink mini car adapter usb c | $7.80 | $33.99 | 1 | 22.9% |
| starlink mini 12v | $7.50 | $27.99 | 1 | 26.8% |
| usb starlink mini power cable | $6.75 | $29.99 | 1 | 22.5% |
| starlink mini dc power supply | $6.00 | $39.99 | 1 | 15.0% |
| 搜索词 | 花费 | 销售 | 订单 | ACOS |
|---|---|---|---|---|
| starlink mini | $113.69 | $113.96 | 4 | 99.8% |
| rv accessories | $36.61 | $0.00 | 0 | ∞ |
| starlink mini dc power cable | $26.41 | $27.99 | 1 | 94.4% |
| starlink | $24.47 | $0.00 | 0 | ∞ |
| starlink mini power cable | $22.61 | $29.99 | 1 | 75.4% |
| starlink mini 12v power cable | $21.83 | $0.00 | 0 | ∞ |
| starlink mini car cable | $17.20 | $0.00 | 0 | ∞ |
| starlink mini cigarette lighter adapter | $16.53 | $0.00 | 0 | ∞ |
| 12v starlink mini power supply | $16.27 | $0.00 | 0 | ∞ |
| starlink mini car adapter 12v | $14.25 | $0.00 | 0 | ∞ |
| starlink mini car charger | $14.03 | $0.00 | 0 | ∞ |
| 12 volt starlink mini power supply | $13.50 | $0.00 | 0 | ∞ |
| starlink mini charger | $12.40 | $0.00 | 0 | ∞ |
| stargear starlink mini 12v adapter | $10.83 | $0.00 | 0 | ∞ |
| 12 volt adapter for starlink mini | $10.35 | $0.00 | 0 | ∞ |
| starlink car adapter | $10.16 | $0.00 | 0 | ∞ |
| rv parts & accessories | $9.80 | $0.00 | 0 | ∞ |
| starlink mini battery pack | $8.00 | $0.00 | 0 | ∞ |
| starlink mini 12v cable | $6.78 | $0.00 | 0 | ∞ |
| starlink mini 12v adapter usb c | $6.67 | $0.00 | 0 | ∞ |
| 广告位 | 花费 | 销售 | 订单 | ACOS | 点击 | CVR | CPC |
|---|---|---|---|---|---|---|---|
| Top of Search | $690.61 | $1337.60 | 38 | 51.6% | 191 | 19.9% | $3.62 |
| Other | $552.12 | $843.75 | 25 | 65.4% | 233 | 10.7% | $2.37 |
| Detail Page | $182.30 | $309.90 | 11 | 58.8% | 72 | 15.3% | $2.53 |
Top of Search CVR 最好(19.9%)但 ACOS 仍有 51.6%；Rest of Search ACOS 65.4% 最差。整体出价与加价过高是主因。